9 TikTok Statistics That Brands Need To Consider

TikTok is the most indispensable social media channel across the world. People are more likely to engage with the TikTok platform due to its authentic videos. By leveraging TikTok, you can create a 60-second video and also include filters, effects, and much more to generate creative content. TikTok is an engaging platform with millions of active users. It is highly beneficial for growing the reach across the younger audience, and people are more likely to enhance your visibility across the world. 

Many brands and businesses are not using the TikTok platform. It is because they lack to understand the benefits of the TikTok platform. As a brand or business, you will have to leverage the TikTok platform to grow your younger target audience. The platform is highly beneficial to capture the hearts and minds of your prospects. Many brands are showcasing their creative skills to reach the right target audience. The platform is highly useful to gain stardom and stay ahead of the competition. Businesses such as Nike, McDonald’s, and much more are using the TikTok platform in their best ways to attract the younger generation audience. One of the most significant ways to reach younger audiences on the TikTok platform is to create authentic content. You can buy TikTok likes to build your recognition and enhance your exposure on the TikTok platform.

As a brand, if you aren’t leveraging the TikTok platform, here are some of the statistics that show the importance of using the TikTok platform for your business. 

  1. By a survey, the TikTok platform has over 800 million users across the world. This statistic depicts how the TikTok platform is engaging the users worldwide. As a brand, you will have to try out the TikTok platform to grow your immense reach across the target market.
  2. According to a study, 41% of TikTok users are of 16 to 24 years of age. If you are trying to enhance the visibility of your business across the younger audience, you can make use of the TikTok platform. It is the best place to make your presence across the growing younger generation audience.
  3. Based on research, the TikTok app has been downloaded more than 1.5 billion times. This download count shows how the TikTok platform is enhancing its popularity across users all around the world. As a brand, the TikTok platform is the best way to reach your audience with ease and enhance their visibility across the globe. The platform is highly engaging to the users and also enhances your conversion rates of the businesses who are using the platform.
  4. In the App Store, TikTok is the most downloaded app. It shows how the platform is enhancing its engagement and popularity across the people worldwide. As a brand, the TikTok platform is the right social media channel to grow your reach and build engagement across the target market.
  5. TikTok is a fast-growing social media platform with over 467 million downloads in India. This stat states the TikTok platform has become a famous social media channel among the users in India. If your targeting demographic is in India, TikTok is the best engaging platform to build your audience.
  6. According to a survey, people on the TikTok platform spend 52 minutes daily. This stat depicts that the TikTok platform is a highly engaging social media platform for the audience.
  7. According to another study, the TikTok platform has over one million videos viewed every day. This stat states that the platform is highly engaging and attractive to the target audience.
  8. According to another study, 90% of TikTok users use the platform multiple times a day. It is because the channel is highly compelling and eye-catching to the audience. The platform is highly beneficial to brands to enhance their reach and visibility across the globe.
  9. Currently, the TikTok platform has e-commerce capabilities too. As an e-commerce brand, you can make use of the TikTok platform to grow your conversion rates. It is because the platform has launched the “Hashtag Challenge plus” for the e-commerce organization. You can leverage the in-app experience feature to grab the attention of the users on the TikTok platform.

Final Thoughts

TikTok is a highly engaging social media platform to grow your business across the users around the world. If you aren’t utilizing the TikTok platform for your business, you are missing a chance to grow your reputation across the Gen Z audience.

We hope you have got to some of the important stats of TikTok. If you aren’t employing the TikTok platform for your business, it’s high time to try it on!